At Danny Nicole®, we believe that fashion empowers women. Our mission is to provide high-quality, affordable dresses and jackets that make women feel confident, stylish, and ready to take on the world.
Our Story
Danny Nicole® was founded in 2022 by husband and wife duo Danny and Nicole Johnson. As busy parents working full-time jobs, Danny and Nicole struggled to find dresses and jackets that were both fashionable and affordable. They dreamed of a brand that offered stylish, quality garments at reasonable prices.
After years of searching thrift stores and sale racks, Danny had an idea. With Nicole’s keen eye for fashion and Danny’s business savvy, they decided to launch their own brand. Danny Nicole® was born out of a desire to make women everywhere look and feel their best.
The name Danny Nicole® combines the founders’ first names while evoking a sense of familiarity and trust. We may be a new company, but our mission comes from a place of passion. We approach every design, fabric and fit choice as if we’re styling our best friend.
Our Values
Danny Nicole® is committed to enriching women’s lives through fashion. We live by three core values that guide every decision we make:
Empowerment
We believe all women deserve to look and feel confident. Our garments are designed to flatter your shape and highlight your innate beauty. Wearing Danny Nicole® allows you to embrace your strength and grace.
Quality
Our dresses and jackets are carefully constructed using high-quality fabrics and flattering cuts. We source our materials ethically and inspect every garment to ensure it meets our stringent quality standards. Danny Nicole® pieces are made to last in both quality and style.
Affordability
Looking stylish shouldn’t drain your wallet. Danny Nicole® pieces are priced to be accessible to women on any budget. We’re committed to bringing you runway-inspired looks at reasonable prices without sacrificing quality.
Our Designs
The Danny Nicole® collection includes gorgeous dresses and jackets in an array of styles, fabrics and sizes.
Dresses
Our dress selection includes timeless silhouettes like fit and flare, sheath and skater dresses in both solid colors and eye-catching prints. Necklines range from sultry V-necks to feminine wraps. Sleeves come in classic short and three-quarter lengths as well as trendy cold shoulders and bell shapes. Fabrics like ponte knit and scuba hug curves while stretchy jerseys move freely. Our dresses are available in Misses, Petite and Plus sizes so all women can rock their style.
Jackets
Add polish to any outfit with our collection of jackets and blazers. Choose from tailored plaid blazers, cozy oversized cardigans and moto jackets with edgy zipper details. Finishing touches like buttons, hoods, and front pockets elevate the looks. Available in solids, patterns and every color under the sun, our jackets infuse personality into your wardrobe.
Our Commitment to You
Every woman deserves to own affordable clothing that makes her feel confident and elegant. That’s why we pour so much care into everything we make. When you purchase Danny Nicole®, you can trust that:
- Every garment is thoughtfully designed and rigorously tested to meet our standards
- We use high-quality, durable fabrics designed to hug your curves and stand the test of time
- All our factories uphold ethical working conditions and fair wages
- We price our dresses and jackets to be accessible to women on any budget
As a woman-owned business, empowering ladies through fashion is at the heart of all we do. We take pride in helping you express your personal style. Please share your Danny Nicole® looks and stories with us. Your joy is our greatest reward!
Shopping with Danny Nicole®
Ready to elevate your wardrobe? Browse our entire collection of stylish dresses and jackets at dannyandnicole.shop.
Dresses
Our dresses come in a variety of colors, prints, lengths, sleeve styles and sizes. Shop by dress silhouette to find your perfect fit:
- Fit and Flare: Accentuate your waistline with a nipped-in bodice that flows into a feminine skirt
- Sheath: Figure-hugging sheath dresses highlight your shape while remaining professional
- Skater: Breezy skater dresses flare out from fitted tops for dramatic twirl factor
We also offer dresses by sleeve length:
- Sleeveless and Spaghetti Strap: Perfect for showing some skin in the warmer months
- Short Sleeve: Flaunt your arms while keeping your look breezy and comfortable
- 3/4 Sleeve: Three-quarter length sleeves provide the perfect amount of coverage
- Long Sleeve: Cozy and polished long sleeve dresses carry you through cooler seasons
Browse our dress collection by neckline to balance proportions:
- V-Neck: Alluring deep V’s elongate the neckline for a slimming effect
- Wrap: Faux wrap dresses cinch at the waist to enhance hourglass figures
- Round Neck: Timeless round necks offer demure, versatile styling
- Square Neck: Bold square necklines create an edgy, structured look
We also carry coordinating dress jackets so you can layer in style. Add definition to your waist by belting a flowy dress or choose a structured jacket to complete your head-to-toe look.
Jackets
Give your wardrobe a stylish refresh with our collection of chic and versatile jackets including:
- Blazers: Choose from plaids, solids or edgy moto-style blazers to pull together polished looks
- Cardigans: Cozy up in soft knit cardigans and sweater coats perfect for layering over dresses and tees
- Kimono: Breezy open-front kimonos lend effortless flow to dresses, pants and skirts
Design your dream outfit by pairing our jackets with your favorite Danny Nicole® dresses or mix and match with items from your own closet. With bold colors and prints to subtle neutrals, our jackets infuse personality into any ensemble.
At Danny Nicole®, we love helping women find affordable dresses and jackets that highlight their innate beauty and confidence. Please reach out if you have any questions about fit, fabric or styling. We look forward to outfitting your wardrobe!
